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St. Regis is a 114 year old brand created by the wealthiest person in the world at that time, Colonel John Jacob Astor. It's a luxury hotel chain and part of the Starwood hotel group.
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Project Scope: Creative Direction, Art Direction, Photography, Videography
You may have seen Astor featured in the movie Titanic, looking for his dog (LINK). When the first St. Regis opened in 1905 on 55th and 5th in New York City the press deemed it "the most richly furnished and opulent hotel in the world.” The brand has carried on the sentiment of these words and delivered on them ever since. Our task was to give the brand fresh visual direction without forsaking over a century of history.
We became students of the brand. A company with this much rich history deserves carefully thought out visuals that sit perfectly in the timeline of their story. We worked in coordination with the incredible global brand team every step of the way. We looked for logical next steps for where the brand needs to go visually, while showcasing their amazing properties world wide.
Cohesive brand aesthetic everywhere from Utah to Mallorca. Locked in color palettes, and uniform composition over every property captured.
A robust, global scope, while fitting neatly into the history of the brand.