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Alaska Airlines is a global airline with a regional focus.
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PROJECT SCOPE: PHOTOGRAPHY, SOCIAL MEDIA, BRAND DIRECTION.
Alaska needed some new content to showcase their global reach. Our challenge was to keep brand cohesion on a global scale while highlighting new, geography-important locations.
Use photography to color match all blues and greens (Alaska’s signature colors). Keep strict composition consistency, and keep all focal lengths similar to compensate for drastic location differences
Keeping the production team the same for this project was key to success. We were very hands on in the production process as well as the edit bay. We oversaw this project from inception to when it went live.
A cohesive visual identity everywhere from the beaches of Costa Rica to the streets of San Francisco.