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Nike is the world's finest athletic product and lifestyle company. But you already knew that.
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Project Scope: Creative Direction, Strategy, Production, Photography — Produced by Conscious Minds: Pasadena
Shoe photography can feel sterile and synthetic.We set out to show the Nike MagisatX boots in action. Nike offered two types of boot in this line: turf shoe, and concrete shoe.
Convey the versatility and reliability of Nike MagistaX Soccer boots with in-game situations and styling. Both day time by sunlight, and at night by artificial light.
Stage in-game situations with the boots showcased both on turf and concrete. Get macro with the details and textures of both the shoe and the surfaces.
Sunset, hard shadows, LA rooftops and pop colors really brought balance to this bold shoe.