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Wells Fargo is one of the world's largest multinational financial services company.
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Project Scope: Creative Direction, Strategy, Design
A stale brand. The brand was becoming stagnant and unappealing to a younger audience, especially college students at the beginning of their financial path.
Focused messaging. Refocus the message, voice, tone, and imagery directed at this audience.
Don't be scared. Develop a more relatable tone and image, dissolving the fear of finances towards this age group.
Up, Up, and Away. Increase in page views, overall site visits, and significantly higher open rate for college-directed emails.