Weller Creative
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Wells Fargo

Wells Fargo is one of the world's largest multinational financial services company.

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Project Scope: Creative Direction, Strategy, Design

P R O B L E M

P R O B L E M

A stale brand. The brand was becoming stagnant and unappealing to a younger audience, especially college students at the beginning of their financial path.

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S T R A T E G Y

S T R A T E G Y

Focused messaging. Refocus the message, voice, tone, and imagery directed at this audience.

S O L U T I O N

S O L U T I O N

Don't be scared. Develop a more relatable tone and image, dissolving the fear of finances towards this age group.

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R E S U L T S

R E S U L T S

Up, Up, and Away. Increase in page views, overall site visits, and significantly higher open rate for college-directed emails.