P R O B L E M
Showcase the exceptional material craftsmanship and technology in Nike Golf apparel for a premium audience.
S T R A T E G Y
Use dramatic lighting to show texture and technology features in a heroic manner.
S O L U T I O N
For Nike Golf we utilized lighting techniques that would draw the viewer into the image, looking for more and more detail as their eye traveled around the composition. We decided to treat the curves of the body and the areas of technology in the apparel like the rolling hills, sand traps and water hazards on a golf course, lighting for texture as if the sun was setting across the grass, highlighting the rises of the hills and touching every blade of grass.
R E S U L T S
The images speak to an audience that wants premium materials and technology and care as much about how a product looks as how it feels and plays