Weller Creative

Hear The Cry

Hear The Cry started in 2007 in collaboration with a network of churches to give 10% of every dollar toward compassion and justice causes around the world. They work with local indigenous leaders to bring hope and a future to women and children through grass roots efforts in areas of need. HEAR THE CRY APPROACHED US LATE AUGUST 2018 TO DISCUSS STRATEGY FOR MULTIPLE PROJECTS IN THE WORKS. CRAFTING A BOLD AND UTILITARIAN BRAND & VISUAL IDENTITY THAT STANDS ON IT’S OWN ACROSS MULTIPLE MEDIUMS.

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PROJECT SCOPE: CREATIVE DIRECTION, STRATEGY, BRAND IDENTITY, PHOTOGRAPHY, VIDEOGRAPHY, DESIGN.


P R O B L E M

P R O B L E M

Create a brand identity and creative strategy for social and overall re-rebrand of the organization. In addition, we were asked to create a series of videos to live on social and web.

S T R A T E G Y

S T R A T E G Y

Hear The Cry has created global impact and we were able to craft an identity that shows strongly across multiple platforms & mediums.

S O L U T I O N

S O L U T I O N

Crafting a unique brand, tone of voice and messaging framework that guides social and digital presence. The brand’s entire identity is poised towards a united front and fighting social injustice around the world.

R E S U L T S

R E S U L T S

An amazing brand and some pretty cool videos.