Freeman Motor Co.
Freeman Motor Co is Portland's Premier European Motorcar Experience
P R O B L E M
Freeman Motor is a top-rated European Motorcar dealer. But their online presence was pretty rough. They needed a new website, films, photos, design elements, copy, and branding help.
S T R A T E G Y
We reinvented the visual identity of Freeman from the ground up. From custom designed icons to brand anthem films, from a fully rebuilt website to the copy on each page, from the photos of the dealership to the team portraits — everything went through our loving hands.
S O L U T I O N
Building an inventory software driven website was no easy feat. Neither was telling the story of a family dealership gone national. We knew one film wouldn’t be enough, and made a series of films showcasing the departments at Freeman, a brand anthem video for their home page, and a homepage video. We rebuilt build the site from start to finish, maintaining the brand vibe but changing just about everything else as we updated their visuals to be consistent with the quality company they are today.
Integrating the entire thing with the inventory system that drives their business took a lot of work, but in the end we came out with a beautiful product we’re both proud of.
R E S U L T S
Freeman Motor now has a web presence consistent with a smart, modern company committed to excellence. Their brand film has received a lot of attention in the Northwest and has seen some competitors try unsuccessfully to imitate it. Their web sales have improved as well as their digital engagement and brand recognition.