P R O B L E M
Bradley Mountain's products are built with the aura of a family heirloom while being manufactured and purchased by millennials world wide. Conveying this brand esthetic visually can be difficult.
S T R A T E G Y
Capitalize on the nostalgia for which the millennial consumer is so ripe and create art that reminds the consumer of something bigger than themselves.
S O L U T I O N
Use iconic locations throughout the American west to add a sense of familiarity to the rich aesthetic of the brand. We created imagery that aligned their products with iconic locations.
R E S U L T S
Cyprus tree tunnels, Yosemite views, Big Sur oceanscapes. All with a hint of nostalgia.