Weller Creative
P R O B L E M

Bradley Mountain

Bradley Mountain is a 6 year old company with a 100 year old personality.

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PROJECT SCOPE: CREATION DIRECTION, PHOTOGRAPHY, BRAND STRATEGY.

P R O B L E M

P R O B L E M

Bradley Mountain's products are built with the aura of a family heirloom while being manufactured and purchased by millennials world wide. Conveying this brand esthetic visually can be difficult.

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S T R A T E G Y

S T R A T E G Y

Capitalize on the nostalgia for which the millennial consumer is so ripe and create art that reminds the consumer of something bigger than themselves. 

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S O L U T I O N

S O L U T I O N

Use iconic locations throughout the American west to add a sense of familiarity to the rich aesthetic of the brand. We created imagery that aligned their products with iconic locations.

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R E S U L T S

R E S U L T S

Cyprus tree tunnels, Yosemite views, Big Sur oceanscapes. All with a hint of nostalgia.

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