Weller Creative
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BIMMA

BIMMA (pseudonym of entrepreneur Brandon Williams) is the type of client most studios dream of working with. The perfect blend of talent, taste, shoot for the moon ambition, & humility. BIMMA approached us early in 2018 to discuss strategy for multiple projects he had in the works. Crafting a bold and utilitarian brand & visual identity that stands on it’s own across multiple mediums, BIMMA is poised to take quick ground & stand out in what tends to be the vanilla field of e-learning & course creation.

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Project Scope: Creative Direction, Strategy, Brand Identity, Photography

Credit: Nixn

P R O B L E M

P R O B L E M

Create a brand identity for social strategy & E-Learning entrepreneur Brandon Williams (BIMMA).

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S T R A T E G Y

S T R A T E G Y

BIMMA has led social teams for organizations such as Saucony & YEEZY by Adidas and has compiled his industry knowledge into a wide ranging digital consultancy. Drawing on his extensive background and vast network — we were able to craft an identity that shows strongly across multiple platforms & mediums.

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S O L U T I O N

S O L U T I O N

Connecting the dots is BIMMA’s approach to helping aspiring entrepreneurs and social brands succeed. Weaving ‘Connecting the Dots’ as a motif throughout the brand’s entire identity, I utilized this visual theme in the tagline, icon mark, and halftone photo renderings.

Weaving this motif throughout the brand’s entire identity, I utilized ‘Connecting the Dots’

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R E S U L T S

R E S U L T S

BIMMA is poised, equipped and ready to take ground in a competitive market space.