P R O B L E M
Create a brand identity for social strategy & E-Learning entrepreneur Brandon Williams (BIMMA).
S T R A T E G Y
BIMMA has led social teams for organizations such as Saucony & YEEZY by Adidas and has compiled his industry knowledge into a wide ranging digital consultancy. Drawing on his extensive background and vast network — we were able to craft an identity that shows strongly across multiple platforms & mediums.
S O L U T I O N
Connecting the dots is BIMMA’s approach to helping aspiring entrepreneurs and social brands succeed. Weaving ‘Connecting the Dots’ as a motif throughout the brand’s entire identity, I utilized this visual theme in the tagline, icon mark, and halftone photo renderings.
Weaving this motif throughout the brand’s entire identity, I utilized ‘Connecting the Dots’
R E S U L T S
BIMMA is poised, equipped and ready to take ground in a competitive market space.