P R O B L E M
Shoe photography can feel sterile and synthetic.We set out to show the Nike MagisatX boots in action. Nike offered two types of boot in this line: turf shoe, and concrete shoe.
S T R A T E G Y
Convey the versatility and reliability of Nike MagistaX Soccer boots with in-game situations and styling. Both day time by sunlight, and at night by artificial light.
S O L U T I O N
Stage in-game situations with the boots showcased both on turf and concrete. Get macro with the details and textures of both the shoe and the surfaces.
R E S U L T S
Sunset, hard shadows, LA rooftops and pop colors really brought balance to this bold shoe.